Oh my goodness! I was checking out at J. Crew the other day and on a whim picked up a bottle of Essie nail polish that was by the cash register (great product placement on their part) this stuff is amazing and wonderful and comes in such pretty colors. I just checked out all the new fall colors on Essie's website and WOW great colors to choose from and compared to what Sally Hansen is selling for at Wallie World this stuff is a real bargain!!